Advertising and Branding, BA
| Code | Title | Hours |
|---|---|---|
| Foundation Studies | ||
| FOUN 110 | Design Thinking and Process | 5 |
| FOUN 111 | Sketching and Drawing | 5 |
| FOUN 112 | Color in Context | 5 |
| FOUN 113 | Creative Collaboration Lab | 5 |
| General Education | ||
| COMM 105 | Speaking of Ideas | 5 |
| BUSI 110 | Business I: Fundamentals | 5 |
| MATH 110 | Introduction to Statistics and Probability | 5 |
| CTXT 121 | Visual Culture in Context: Pre-Modern Global Perspectives | 5 |
| CTXT 122 | Visual Culture in Context: Making Modernities | 5 |
| ENGL 123 | Ideas to Ink: Critical Concepts in Academic Writing | 5 |
| DIGI 130 | Digital Communication | 5 |
| BUSI 220 | Business II: Economic Principles | 5 |
| PHIL 301 | Aesthetics | 5 |
| BUSI 330 | Business III: Strategy and Decision-making | 5 |
| ARLH or ARTH Elective | 5 | |
| ARLH or ARTH Elective | 5 | |
| ENGL Elective | 5 | |
| ENGL Elective | 5 | |
| General Education Elective | 5 | |
| General Education Elective | 5 | |
| General Education Elective | 5 | |
| Mathematics/Natural Sciences Elective | 5 | |
| Major Curriculum | ||
| ADBR 150 | Introduction to Advertising: Concept to Content | 5 |
| ADBR 205 | Creative Production for Brand Content | 5 |
| GRDS 205 | Typography I: Anatomy, Form, and Purpose | 5 |
| IDUS 215 | Contextual Research Methods | 5 |
| ADBR 252 | Art Direction: Visual Brand Storytelling | 5 |
| ADBR 255 | Brand Experiences in Interactive Environments | 5 |
| ADBR 304 | Copywriting: Inventing the Brand Personality | 5 |
| Select one of the following: | 5 | |
| Art Direction: Typography and Persuasive Design | ||
| Copywriting: Brand Voice Across Platforms | ||
| ADBR 341 | Designing the Brand | 5 |
| Select one of the following: | 5 | |
ADBR 479 Undergraduate Internship | ||
500-level SCADpro Elective | ||
Business-Focused Elective | ||
| Additional Electives | ||
| Free Elective | 5 | |
| Free Elective | 5 | |
| Free Elective | 5 | |
| Free Elective | 5 | |
| Total Hours | 180 | |