Design Management (DMGT)

In this course, students engage in exploration of core distinctions between innovation and speculation, gaining clarity on essential concepts. Through historical, cultural, and situational lenses, students unravel innovation's impact on human history. They develop a holistic perspective by comparing and contrasting innovation across these diverse contexts. Furthermore, students dissect both the intended and unintended consequences of innovation, assessing the criteria used to measure success or failure, cultivating a well-rounded perspective. Additionally, students analyze the far-reaching impact of innovation, assessing the criteria for success or failure. They delve into the vital role of culture, leadership, and organizational structures in cultivating innovation, exploring various frameworks and risk management strategies for fostering an innovative culture.

Fast sketching and data visualization are core skills with which designers create, communicate, and collaborate. In this course, students learn how to command attention in interdisciplinary collaborative sessions by mastering drawing, diagramming, and presentation techniques. By honing these skills, students contribute to the formation of a dynamic culture centered around rapid prototyping, where their images evolve into 2D models, representing a thriving community of ideas. Throughout the course, students actively engage in real-time fast sketching and diagramming within group settings, enabling them to efficiently summarize issues, empower and draw out ideas from all participants, foster collaboration through shared visuals, and leverage data visualization for inspiring action and crafting impactful narratives.

This course empowers students to harness the creative process as a reliable business culture tool. They craft comprehensive product development strategies within a holistic business model, encompassing value propositions, customer segments, partnerships, production sources, marketing strategies, distribution channels, and intellectual property considerations. Students adeptly employ conceptual models to transform abstract ideas into tangible prototypes, fostering shared understanding and ownership. Financial forecasts and business planning documents are developed to effectively communicate concepts to potential investors and stakeholders. Furthermore, students proficiently articulate the innovation imperative through compelling cases, highlighting its central role in the core competencies of thriving organizations.

Successful design managers need to be able to create the conditions for creative thinking and innovation within an organization composed of a wide variety of professionals, most of whom are not familiar with design thinking. This course prepares students to lead teams in the envisioning of new ideas and solutions by developing skills in framing, imaging and group interaction as they apply the process of design conceptualization outside of the familiar domain of studio skills. In a series of simulations and group exercises, the students acquire experience in idea facilitation through working successfully with non-design people in a creative mode.

Ethics and sustainability are imperative, strategic drivers of innovation that contribute to business resilience, competitiveness, and long-term success in a rapidly changing and socially conscious world. In this course, students delve into the interconnectedness, feedback loops, and decision consequences as they employ practical tools and ethical methodologies to drive innovations aligning with sustainable practices. Through real-world scenarios students analyze where ethical challenges intersect with innovation. Examining contemporary businesses successfully integrating ethics, sustainability, and innovation, students extract key lessons. Finally, they identify a business challenge and apply systems thinking, design thinking, and holistic approaches, devising innovative, sustainable, and ethically sound solutions.

This course empowers students to articulate design needs through comprehensive project proposals, including design briefs, marketing plans, and forecasting models. They skillfully gather and organize data crucial for planning, tracking, and executing design projects. Students master design planning methods, phased deliverables, and audience implications, showcasing advanced skills. Through proposing innovative ideas, they demonstrate master's-level leadership and entrepreneurial qualities. The course hones persuasive presentation skills, ensuring clear, concise, and engaging communication of groundbreaking concepts. Additionally, students seamlessly integrate conceptualization, implementation, and management of rapid-paced projects, meticulously documenting and interpreting each phase.

This course provides opportunities to learn and apply organizational and design management theory directly to the management of design organizations. In addition, students participate in classroom exercises that emphasize leadership experience, decision-making and communication skills.

In this course, students delve into the transformative power of design for organizations. It presents the chance to enhance brand experiences, integrate innovation, and propel progress towards desirable futures. Students explore the significance of design capability for large organizations, understanding its impact on credibility and future investments if neglected. The course aims to empower students with a framework encompassing vision setting, development, and management of design teams. Ultimately, it guides students in advancing design's contribution to business growth.

This advanced course provides students with practical knowledge and skills in conducting research and gaining valuable insights to foster innovation in a business environment. This course combines theoretical frameworks with hands-on experiential learning to develop a comprehensive understanding of the research process and its application to driving innovation. Students explore various research methodologies, techniques, and tools used to gather, analyze, and interpret data. They identify key research questions, develop research designs, and implement data collection methods and analyses to generate actionable insights for business innovation. The Business Innovation Lab component of the course provides students with a collaborative and interdisciplinary environment to work on real-world business challenges. Through the development of feasible, high-value projects, students applying research skills and insights to propose innovative solutions and develop viable business strategies. Students emerge as proficient researchers and innovative thinkers and problem solvers, shaping sustainable business practices that are not only innovative but also ethically sound in any business environment.

Students in this course undertake a field assignment under the supervision of a faculty member.

Students in this course undertake a teaching assignment under the supervision of a faculty member.

The masters in business innovation program focuses on strategy formulation and its profound impact on organizations. Students apply cutting-edge approaches to identify, develop, and implement innovative business models, disruptive technologies, and market-driven strategies in delivering a high-value final project. Using a combination of frameworks, case studies, and hands-on projects, participants enhance critical thinking and problem-solving skills. They evaluate the strategic and ethical implications of innovation on organizational growth, sustainability, revenue streams, and societal impact. By the culmination of the program, students possess the mindset, knowledge, skills, and expertise necessary to drive innovation, enhance competitiveness, and effectively manage change within diverse business environments.