Digital Communication (DIGI)

Effective digital communication is fundamental for all creative professions. In this course, students investigate the diverse applications of digital tools and methods, developing foundational strategies for confident communication. Through research, ideation and production, students build a comprehensive understanding of the competencies common to digital expression and communicating their professional identity in a digital world.

This course examines the role of artificial intelligence in contemporary design practice, positioning designers as critical agents who shape how emerging technologies influence human experience. Students develop critical- and systems-thinking skills to evaluate the ethical, social, psychological, and environmental impacts of AI-driven tools and processes. Through readings, collaborative discussions, and hands-on activities, students explore responsible, human-centered approaches to emerging technologies. Students apply ethical decision-making, professional integrity, and sustainability principles to lead or contribute to AI-informed projects across creative and industry contexts.

Effective visual communication is essential for creative professionals in every field. In this course, students visually transmit ideas and stories, and develop foundational strategies for confident and effective communication. Through ethical research, ideation techniques and production methods, students develop compelling conceptual designs and digital expressions to communicate their intended stories, messages, and creative persona.